Showing your worth as a buyer’s agent is crucial today. In 2023, only a tiny 7% of homes were sold directly by owners, while a whopping 93% opted to hire a real estate agent. And those homes? They sold for way more with an agent’s help (we’re talking an average of almost $100,000 more). Now, it’s more important thann ever to consider what unique value you bring to the table. It’s time to not just meet but exceed client expectations and highlight those extra miles you go for your clients.

Here’s how you can really stand out:

• Become the Neighborhood Guru: Don’t just be familiar with the neighborhood; become an expert. Research and share the history, future development plans, and hidden gem spots  of the area. Help your clients find not just a house but a community that feels like home. For example, create neighborhood guides or host community tours to showcase your in-depth knowledge.

• Leverage Your Gold-Standard Network: Your contacts are invaluable. Develop and maintain a list of trusted service providers—from reliable electricians to top-notch landscapers—and make it readily available to your clients. Offer a well-organized, personalized vendor list to your clients at the start of their home-buying journey, making their lives easier from day one.

• Be the Market Insider: Don’t just observe market trends; be the market insider. Provide clients with monthly market analysis reports and investment insights, helping them make informed decisions. Guide your clients to make purchases that grow in value by offering information on market trends and breaking it down into language that they can easily understand. 

• Build Lasting Connections: Go beyond selling homes; build lasting community connections. Introduce your clients to their new community by organizing welcome events or local meet-and-greets. 

Start talking about all this now. On social media, in your weekly emails, on your website, at consults. There are so many agents out there who all provide the exact same service, so how you market your unique selling points will make all the difference in attracting clients. 

Your role is about so much more than just transactions; it’s about guiding people to their perfect home and making the process smooth and enjoyable. You want to come across as the MUST USE, local expert, guru, who they would be crazy not you want to use as their agent. Emphasize your unique services, proactive approach, and dedication to client satisfaction to truly stand out in the real estate market.